I found this book really useful. There are loads of exercises that you can dip into and whilst I didn't try them all, the ones I did were extremely practical and certainly got the creative juices flowing. For any writer who needs a kick start, this book is invaluable. I really enjoyed the exercises on choosing character names and agree wholeheartedly that unless your aim is to deliberately confuse, then you shouldn't choose two characters whose names begin with the same letter. Many times I have had to go back and reread a chapter because of confusing identities in a writer's work.
The book is well set out and the activities easy to pick and choose from. My only regret is that I didn't read this book sooner as now I may just have to go back and check my own novel for all kinds of literary devices that hadn't occurred to me before. A great aid to writers that should be compulsory reading - Bridget's book that is - not mine!